FSG Workbook

About This Workbook This Workbook is a practical tool to help you recreate the beautiful floral designs in your new Teleflora FSG Counter Book and Sympathy Guide. It is organized in the following sections:

Current Holiday Celebrations and Cheer ........................ 1 Birthday............................................... 3 Anytime and Get Well........................ 7 Something Different......................... 33 New Baby.......................................... 39 Prom................................................... .47 Love and Romance ............................... 55 Love and Romance........................... 57 Roses.................................................. .67 Plants ...................................................... 77 Seasonal ................................................. 91 Winter................................................ 93 Spring. .............................................. 113 Summer............................................131 Fall.....................................................143

Sympathy ..............................................155 For the Service.................................157 For the Home.................................. 211 Reference ............................................. 225 Flower Substitution Chart ............ 227 Suggested Retail Prices (SRPs)....... 229 Pricing Stickers................................ 233 Helpful Tips Delivering Flowers to Hospitals....... 32 Fresh Flower Care............................. 38 Increase Average Order Value......... 54 Boost Profits with Plants....................76 Teleflora Marketing Tools ............... 112 Flowerbuyer. ....................................142 Designing Sympathy Flowers. ........154 Teleflora Containers. ...................... 224

Seasonal Workbook updates will come with FSG Update Kits and should be placed in the Current Holiday section. Supplements to the other categories should be placed at the back of those sections.

A Note About Pricing In this Workbook, prices of wholesale flowers and hard goods were determined by a national average of leading floral suppliers. The following markups were used to determine our stated Suggested Retail Prices (SRPs):

Labor percentages may also vary depending on your specific labor costs. The following are the general labor percentages used for each recipe in this Workbook:

Standard Bench Labor Specialty Bench Labor Intensive Bench Labor

25% 30% 35%

Fresh Flowers

3.5 × 3.5 × 2.5 × 2.0 ×

Foliage

Very Intensive Bench or On-Site Labor

50%–100%

Green and Flowering Plants

Your labor charges will likely be higher than usual for intensive Sympathy designs. Some boutonniere and corsage work may also be higher because of the extra time needed for wiring and taping. We recommend that you determine your own labor percentages.

Hard Goods

Your prices for flowers and hard goods may vary depending on quantities purchased and season of the year. As an independent retail florist, you should determine your prices for all materials based on your own markups.